Fong Say Kheng is an internationally-recognized interior designer based on the East Coast of Peninsula Malaysia, renowned for high-end projects in Kuala Lumpur, Bali, Seoul, and Los Angeles.
Launching in early 2025, Fong Say Kheng needed a compelling website to rapidly establish a distinctive brand presence. He aimed to showcase his unique design philosophy—blending local craftsmanship with luxurious, nature-inspired aesthetics. Additionally, the website needed to support frequent, high-quality updates of his latest projects.
Focusing the brand identity around the founder's roots, we paired his name with Jawi script to highlight his cultural heritage. We adopted deep, luxurious color tones reflecting his sophisticated yet humble approach. Built with AstroJS, the website seamlessly integrates Airtable as a centralized platform to effortlessly manage high-resolution project imagery.
The website’s distinctive branding and intuitive editorial flow immediately captured visitor interest, significantly increasing engagement and inquiries. Project updates are done through Airtable and require less than 10 minutes, eliminating hours previously spent manually designing and exporting project PDFs.
