Minimealist (简食) promotes healthy, delicious eating with minimalistic, nutrition-focused meals, advocating a lifestyle change through enjoyable food experiences.
The branding had to combat the perception that healthy eating is bland, making nutritious eating appealing, memorable, and manageable by a solo entrepreneur.
We adopted a minimalist yet warm visual style, supported by vibrant ingredient-focused iconography usable across social media and packaging.
Minimealist's simplified, cohesive branding did a lot — it sped up the solopreneur's content creation, led to packaging designs customers loved, and ultimately strengthened brand loyalty while fostering a thriving community around healthy living.
